Techstep’s rapid growth left it needing a clearer identity, with a redefinition of its brand, messaging, and visual style. Cite’s leadership workshops, employee insights, and market research helped uncover its true purpose—leveraging mobile technology to empower people to work more efficiently and securely.

I led the brand identity development and supported work on asset creation and guidelines. The launch, introduced through global presentations, unified the company around a bold, future-focused vision, ensuring Techstep’s brand matched its ambition.