Sagasta 22 is a new rooftop bar and restaurant with sweeping views across the Madrid skyline.

Attracting a young crowd the brief was to create an identity that was immediately attractive and scalable, but also sympathetic to the heritage of this vibrant city.

I developed an identity that used the symbolic bull in a modernist geometric interpretation. This was then paired with traditional Spanish tile motifs to add warmth and heritage.

The resulting identity was rolled out across digital and print media.

Work:

• Brand design and guidelines
• Mockups