Sagasta 22 is a new rooftop bar and restaurant with sweeping views across the Madrid skyline.

Attracting a young crowd the brief was to create an identity that was immediately attractive and scalable, but also sympathetic to the heritage of this vibrant city.

I developed an identity that used the symbolic bull in a modernist geometric interpretation. This was then paired with traditional Spanish tile motifs to add warmth and heritage.

The resulting identity was rolled out across digital and print media.

Sagasta 22 is due to reopen at the end of February.



Identity design


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