Purely Naturally Kids are a manufacturer of organic art products for toddlers and children. Producing a range of paints and crayons that are 100% natural and chemical free, they derive all product colour from earth and plants.
I was commissioned to produce an identity that positioned the company strongly within its target lifestyle market and that directly referenced the strong organic ethos that informed the business operation.
The resulting identity was robust, friendly and informative. Used in conjunction with additional branding elements, it was combined across multiple applications including Online, print, packaging, signage and clothing.