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Oname
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The natural hand-made soap company. Washing with joy!
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The Brief
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Oname was a creative outlet born in lockdown, focused on making sustainability fun and accessible. We broke away from the typical eco aesthetic with bold colours and playful illustrations, appealing to a new generation of eco-conscious consumers.
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Role: Co Founder
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Responsibilities
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- Strategy
- Positioning
- Creative Direction
- Brand Design
- Packaging
- Illustration
- Photography
- Equipment Design
- Screenprinting
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_module_preset=”default”][et_pb_text _builder_version=”4.9.1″ _module_preset=”default” text_font=”Questrial||||||||” text_text_color=”#FFFFFF” text_font_size=”40px” text_line_height=”1em” width_tablet=”100%” width_phone=”” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”|-29px|20px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”39px” text_font_size_last_edited=”on|phone” border_width_bottom=”1px” border_style_bottom=”dashed”]
Exploration
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We defined our unique approach—combining sustainability with vibrant branding. Research covered market analysis, materials testing, and packaging design to balance aesthetics with function. Our custom packaging let soap breathe while being easy to open, display, and ship.
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Development
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The brand identity was bold, expressive, and responsible. Each soap had its own character, making the range feel collectable. The design extended across print, digital, and social, ensuring a seamless brand experience.
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Application
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The brand came to life through:
- Packaging: Hand screen-printed trademarked, custom packaging.
- Illustration: Playful characters adding charm.
- Website: A vibrant, user-friendly WordPress site.
- Photography: Curated and spontaneous brand imagery.
- Marketing: Social media, press, and retail displays.
- Product Design: Custom-built soap-making equipment.
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Outcome
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Launched in November 2020, Oname quickly gained recognition, securing press features and expanding into retail and online. Loved for its design and ethos, it grew into a community, offering wellness tips and free yoga—more than just soap, it was a movement.
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“Oname was born from a passion for sustainability and creativity. More than just soap, we built a community and a movement. A brand that made people feel good—while doing good.”
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