Brand Identity

Project details

Freee is an exciting new salon quality haircare subscription service.

It has been developed to bring a range of salon products to discerning customers but without the plastic packaging.

It uses ingenious zero waste containers to deliver high quality products that are letterbox friendly, cost effective and low impact.

I was commissioned to create the brand identity,  packaging and prototypes, necessary to establish freee as a premium but responsible brand.


  • Identity design
  • Packaging design
  • Physical prototyping