Bringing fun excitement and expectation to online shopping Evviva is a new e-commerce platform that brings people together to compete for the chance to win their shopping for free.
A completely new concept, Evviva (Italian for Hooray!) required a fresh identity to engage customers, gain their confidence and encourage them to ‘Shop, Play & Win’.
The resulting visual identity is bright and fun and scalable for use across a wide range of media. The logo itself is designed as a central focus for the system, deconstructing to form singular shapes and complex patterns.
- Core brand design and guidelines
- Front end website development
- Marketing materials